Studio b.food - Behind The B

Pauline - global designer
Owner at studio B.FOOD
Amsterdam - The Netherlands

Design starts with listening—whether it’s a story about food, a personal journey, or a fleeting moment.
I stay open, always gathering fragments to feed the idea machine. A concept may begin in one place, drift through landscapes—mountains, oceans, detours—and return transformed.

I shape these discoveries through design: crafting brand identities, illustrations, and objects that speak.
I translate abstract thoughts into visual forms that are both meaningful and tangible.

This is where design comes alive—when an idea becomes an experience,
and a concept becomes a journey for the mind.

And before ?

2016 – 2018 : Global designer - Red Pimiento
Packaging - Graphic design - Product design
(Schneider Electric, Nikon, Samsung, Ultimate Ears and others)
Amsterdam

2014 – 2016 : Freelancer - Design in the food industry
in collaboration with Centre Culinaire Contemporain
Graphic design & Illustrations - Packaging - Product design - Events
(Jean Rozé Intermarché, Marie Morin, Ansamble, Monbana and others)
Rennes - France

2013 : Graduated from ENSAAMA Olivier de Serres
Thesis : How to educate kids through a cooking program at school
M!AM project (Furniture / Education)
DSAA Industrial design
Paris - France